Authentication: Hot and Cool

Seeking to shift the discussion of the concept of authenticity in tourism scholarship from the dominant concern with tourist experiences to the more sociological problem of the processes of authentication of tourist attractions, we conceptualize two analytically distinct, but practically often intersecting, modes of authentication of attractions, ‘‘cool’’ and ‘‘hot’’. Through a range of examples, we demonstrate the implications of the two modes for the dynamics of the constitution of tourist attractions, examine their interaction, and illustrate how ‘‘cool’’ and ‘‘hot’’ authentication can be conducive to different types of personal experiences of authenticity. We furthermore explore the crucial question of who is authorized to authenticate tourist attractions, and thereby uncover issues of power and contestation in the politics of authentication.